Hack This Billboard

As a legacy tech recruiter, Dice was in a tough spot. How do you get the people who literally created ad blocking software to pay attention to your ads? We did it by turning the ads into a challenge — an alternate reality game set around aa series of hackable billboards that put tech pros’ skills to the test. In the end, those who could hack it got to live like tech billionaires for a day with lavish (but kind of silly) prizes like $1000 pizzas and custom built houses for their pets.

The Prizes

The Case Study